Let’s say that you are running a company that has announced that it will soon release a product that many people are wanting so badly and they want to pre-order it on your website.

Normally, you would put a web form online where people can submit their pre orders, which include contact details etc.

If you are serious about your business, you will not let millions of people submit pre orders (sometimes with a few different e-mail accounts etc.) and give them an impression that they will certainly get the product once it is released. You would want to limit the number of allowed pre-orders to a number that is 30 do 50% greater than the number of products you will have in stock at the first wave that you intend to sell to those who have pre-order, before you go for selling it in brick or click stores.

However, this might be problematic sometimes.

Say that you are intending to sell one thousand items to those who have made pre-orders and in the first day you get one thousand and five hundred submissions and close the pre-order form right then and there. That would mean that people all around the Web would have only one day to pre-order and the rest of them who really want your product badly will not be able to do so any more for months to come. No one can ever guarantee that all of those who managed to submit their pre-order in time are certainly going to buy it once it is in stock. Also, you can never know if those who did not manage in the first run are not more certain to buy it in comparison to those who have made pre-orders.

There is actually a simple way to decrease the number of those who make pre-orders and do not intend to buy it in the end. All you have to do is charge a pre-order submission fee. The higher you make the fee, the more certain you can be that all of those who submit it are sure to buy it eventually.

There are at least two methods you can use.

The first one is to charge a fee at time of pre-ordering, where the customer will have to pay, say 3 euros, to submit it. In this case, pre-orders are a form of guarantee that the customer will have a chance to buy the product from stock from the first batch, but there must be a global time limit until when all pre-orders are valid.

The second one is more personalized and can provide an impression of a more personal relationship and security. It is to generate a personalized pre-order coupon which the customer can buy, which would guarantee him that he has the right to buy one product from the very first stock. Of course, the coupon must have a time limit, so that you do not have to wait forever to sell an item from the first batch to the specific user who bought the coupon and doesn’t come to buy it in a reasonable amount of time. You can charge this personalized pre-order coupon, say 5 euros. The thing here is that all coupons have their own time limit and not the general time limit like the first one where you just charge a fee to make pre-orders.

By using any one of these two methods you significantly reduce the number of “double users”, or those who would have made at least ten pre-orders, hoping that one of them might be given a chance to buy ahead of time in a random order, and not in the chronological one, if submitting pre-orders ware free of charge.

Those ware two simple tips I just wanted to share with you all on ways to earn on pre-orders.