Some of you may have never used the “I’m feeling lucky button” on Google search, but for those who have, there is bad news.

I remember that whenever I felt lazy I used to click on the “I’m feeling lucky” button to take me right away to the first webpage in the search result list. Generally, this actually saves you one additional click, but still sometimes it felt like real help.

Without that button, one would need to enter his or hers search keywords, hit Enter or click the Google Search button, then wait for the result page and then click on the first URL in the results. All in all, it took us at least two clicks (or one key press and one click) to get to the first page this way.

Then Google introduced a feature called Google Instant search. This was nice and many people welcomed it with open arms. Imagine! You could get to the first URL in the results with only one click (on the desired URL in the list). Fantastic! Really, no sarcasm intended here! The whole live search result preview really made it easier for everyone to correct, alter and adapt the entered keywords to get better results.

Until fifteen minutes ago I didn’t think that there was anything wrong with having this feature “always on”, but then a situation like this happened.

I wanted to use the “I’m feeling lucky” button. For some unexplainable reason, I felt the need to use this button to get to the first website which would appear in the result for some keywords. Normally, I could have typed my query, see the result, click on the first URL and get it over with, but I wanted to use the good old lucky button.

Normally, I opened google.com, started typing and then I realized that Google Instant search actually prevents me from ever being able to click on the lucky button.

“All right”, I thought. “Let’s try this one more time”. That time I tried pasting the pre-typed keywords. Yes, I know! What was I thinking? Any input box content change, key up, paste and any such event would trigger the Google Instant search. “Google doesn’t want me to use the I’m feeling lucky button any more. Why?”

What’s the difference?

Without it I would still click on the first URL and open it. Why not just let me straight to it?

The button is still there on Google’s front page and I should be able to use it then. I understand that I can disable the Instant search and use the button, but why not offer a way to have both?

Why is Google killing this good feature?

At about the point when I was finishing up the “What’s the difference?” question above, it came to me. It is because of money!

When you search for something via Google search you get a list of websites in the result list, but asides of that you sometimes get Ads. Sponsored, paid results for certain keywords! Google doesn’t want me to go straight to what I want, because Google needs to display a few ads to me first so that someone would pay Google a few tenths of a penny for showing me that ad!

I do not know if Google really intends to kill the lucky button or not, and I certainly hope that’s not the case, but they should really calculate if it is worth killing a good part of itself that many people liked and used for years just for the sake of a few tens of thousands of dollars a year which I figure the lucky button would be “robbing them” off for not displaying as many ads.

It is not like millions use the button any more, but still it is not a tumor. Not a malicious one at least. It is about 16% wider than the main Search button. But then again, why keep the Search button either? Why not leave just the text box? Or why not remove the text box as well and pick up typed characters right from the keyboard anywhere on the page and start Instant search right from that?

I’m not saying that I will switch to another Search Engine because of this. Which one would I chose? Bing is useless. Yahoo! search shows only things it’s paid to show. The Chinese and Indian Search Engines are… well, Chinese and Indian search engines, so no point asking in English or in my language there. So, luckily enough, I am stuck with Google.

I’m not emotionally attached to a piece of HTML code rendered as a rectangular button. I just feel that it is wrong to just silently kill a good feature. If Google is planning on putting the button to retirement they should at least give it a nice loud and happy “Going away party” and acknowledge all it has done for Google over the years.