The Golden Ratio in a number roughly around 1.618 and it has been used through history by Greeks, Egyptians and many other civilizations in designing and building monuments, figures, drawings, etc.

Back then it might have been considered to be of divine and sacred origin, but nowadays that is not the case. However, it is still used for the same purpose as back then, and that is to make things that are visually pleasing to people.

For some reason, people tend to find geometrical shapes and bodies which have some or all of their dimensions somehow prorated to the Golden Ratio. For this reason, engineers, architects, designers, artists and others who make things tend to use the Golden Ratio in their works as much as possible wherever and whenever they can.

Egyptian pyramids as well as the Parthenon and many other buildings made by men thought history have been proven to have some of their dimensions proportioned in this ratio. Because it is no secret that this ratio is one of keys to making something look pleasing to the eye, designers of modern age have begun using the same principles of proportioning elements of their works.

One of areas of design which particularly interests me is the adoption of the Golden Ratio driven design on the Web. Twitter is an example of a website that implements the golden ratio proportions into its design. There are many WordPress themes that balance the header, content, sidebar and footer zones to the golden ration proportions.

In marketing, designing products packaging is also influenced by the success of using the Golden Ratio and you can sometimes see cereal packs being proportioned to the Golden Ratio. This is sometimes not possible, because of certain standards in packaging these types of foods, but in countries where this type of packaging is not standardized or strictly regulated there is place for adopting the “Golden ratio standard”.

Finally, it can be a very useful thing to adopt the proportions of golden ratio for designing your company’s logo. Apple’s logo has been rumored to have elements of Golden ratio design and there are even some websites that publish articles that tend to prove that Apple had used the Golden Ratio trick in designing its logo, but it is not official. Other examples of successful logo designs to which the use of golden ratio proportions can be attributed are the National Geographic logo, the logo of Pepsi, the logo of Toyota, etc.

My conclusion is that, designers as well as engineers, artists as well as scientists and everyone who develops new things should at least give a try to proportioning what they are making into the Golden Ratio. This is not because it might work better or magically become more successful. It is so that it would look much better.