Last night I, quite literally, had a dream in which Google stopped working without any explanation. Simply put, no service was accessible. The breakdown lasted for a few days in my dream, but by the end of the dream Google started working. When I woke up I had to check and make sure if Google was reachable. Of course, it was.

Heedlessly of the “low probability” of this coming to being (unless the whole global network breaks) I’ve asked myself a few apparently impractical questions, but I will, nevertheless, write this article merely for the sake of writing something today.

Say that Google supposedly stops working at some point and that this collapse lasts for a few days and that neither one of Google’s services are accessible. Will people turn to other search engines? Evidently, the answer is yes! Why is it so? Because people want to find things and they won’t just lie down and be idle because their favorite search engine doesn’t work. They’ll perhaps turn to Yahoo! (which would be my choice) or if they are very desperate or frantic, they might be forced to try finding something on the Web with Bing. Or maybe they will learn of another search engine which I’m not familiar with at this moment and use it. Either way, searching the Web won’t die out with Google being down. So that question is settled.

Another point which should clearly be made is concerning the question on the time interval of the “switch”. Will people switch to those “substitute” search engines permanently? And even if Google “came back online” would they stay with the new found search engine? Or will they hurry back, embrace Google and thank The Web for Google’s return? Well, this will be a thorny circumstance. Those whose jobs don’t earn them money by using Google’s services will probably think no more than a nanosecond before running back to Google, but those, whose jobs or services which they provide use Google’s services, will certainly think hard about Google’s dependability in forthcoming times and will doubtlessly restructure their business processes or online service providing websites to be able to “switch” to an alternative source of the specialized service.

For example, a Website for online shopping might be using Google Cash for their Checkout platform. If Google’s services stop working, a competitor’s website with PayPal or some bank’s Online Credit Card payment method might take away the first companies potential clients.

Or, say that you use Google’s translate engine for an imperative part of your companies system which dispatches emails to different operatives based on the “detected language”. When Google’s services are not obtainable you cannot use the translator to handle arrangement of tons of mails and appropriately pick and forward them to your staff based on the content’s language. Your clients will be forced to wait for an unacceptable amount of time while your developers accomplish finding an appropriate online translator service, figure out the API and implement it into your system. Even then, no one can sing a guarantee or surety of any kind that all will be working well in the upcoming passé.

Many important users will think again before letting their business go on relying only on Google. I’m not talking about average teenage on-liners who use Google’s search or translator to find and translate “stuff” online, or students who search for materials for their term papers and essays. Every sane company will invest in research on a feasible “backup” option other than Google. They might still be primarily using Google, for practical reasons, right after “the return”, but only until they are sure that they can switch to a subordinate service provider at any one time when Google’s services become inaccessible or when the secondary services provider’s offers pay off more than Google’s.

There you have it. This was a quick commentary derived from a dream I’ve had last night.