Automatic mass traffic is a technique where you run a program that automatically generates a lot of hits on your website by randomly roaming about your webpage through following links to a random depth. These hits may or may not all come from the same IP address, since auto mass traffic software can be written to use proxies or TOR for acquiring different incoming IP addresses for your website.

The reason some people decide to use auto mass traffic is to increase the number of visits (new and returning) in Google analytics and similar software before attempting to sell their website to another person or company and by generating unreasonably massive traffic reports hope to get a better price.

In Another reason is when a start-up website needs initial traffic in order to issue signed PDF reports from trusted analytics providers that would indicate a potentially large market for advertising. These reports are generally requested by companies wanting to advertise directly on a certain website with certain benefits such as fixed banner position or special promotional popup and other marketing strategy techniques used on the web etc. These companies usually request reports for a certain region, territory, population, users of a certain technology etc.

By using auto mass traffic generator software, one provides a diversity of incoming IP addresses that in more cases guarantees regular distribution of visits’ source location and the trend usually indicates if the visit number is an overinflated balloon or a realistic picture.

“Overinflated balloon” visit count can be identified when one compares incoming visit trends for one fixed period for a number of territories. For example, I want to test if the visit count is auto generated or inflated for a website that claims to be “international” and not “local or regional”. In this case I request a report for the defined period of time in a few EU countries, in the US, from China and a few unrelated countries all around the world where I know that TOR or similar networks that provide “anonymousness” have end points for Internet access and of course the report for the country that the developer or the country that develops the website originates from.

If the “growth trend” for visits has similar dynamics I could use this for a somewhat safe assumption that the reports might be correct. Of course, if one of two EU countries, US and Canadian reports give completely different trends in comparison to the trend for the country the developers come from I might suspect that some sort of mass traffic technique has been used.

Of course, developers regularly visit their own website, so returning visitors should be ignored or taken into account for a slight irregularity when comparing reports.

Besides being relatively easy to conclude that auto mass traffic technique has been used, another reason is simply professional. When you sell a website and even if you continue to run the auto mass traffic software to ensure continued “fake” visitor income only so that you would assure consistency of reports previous to the website handover and those that the new owner will generate and be able to compare after the handover. If the trends suddenly start falling this is completely different from the expected. But, even if you continue to provide the fake visit income, and gradually over the year(s) reduce the use of it, the new owner will, long before that, see that even though his website has a lot of visitors, not many of them end up contacting him for business or whatever the point of the website is.

There is a simple test the owner can do. He could make a very provocative, tempting or exiting offer, image, banner etc. on the website which is certain to cause a great number of clicks on that particular link. He then internally measures clicks on this link and compares that with the trend in the report a week from the link publishing. It is highly unexpected that such content wouldn't attract visits to it. If this happens, he will suspect that visitors coming to his websites are mindless web zombies or bots that only make it seem that there are many visitors, bun in troth there aren't; at least not “organic” ones.

But you’d think: “so what? The developer has already won. He has been paid and no one can force him to give back the money!”

This is true, but most developers rely on recommendations to get new jobs. In case you “fraud” someone, do you think you will ever get recommended for another job to a partner of the one you tricked? I’d think not.

I’d conclude that even though auto mass traffic sounds nice, it is generally a very bad idea and the only benefit would be to please your eyes with nice fat visit numbers with a lot of digits in analytics reports. If your business earns you money in direct unconditional proportion to website page clicks, then I’d have no objections, but really? ... Is that ever the case?